The Major Media Types for Advertising free essay sample

Advertising Advertising Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. There are three goals of advertising. These goals are to: Inform, Persuade, and Remind. The major media types for advertising are: Newspapers, Television, Direct mail, Radio, Magazines, Internet, Outdoor (billboards, blimps, etc. ), Yellow pages, Newsletters, Brochures, and Telephone The traditional conceptual model for creating any advertising or marketing communications message is the AIDA Model: get Attention, hold Interest, arouse Desire, and then obtain Action. The AIDA Model John Caples, one of the greatest copywriters of all time, provides us the following principles (although he was talking about direct response marketingmore about that laterthe wisdom is directly relevant to all forms advertising) when it comes to communicating an advertising message: Caples Principles: * Get attention * Hold attention * Create desire * Make it believable * Prove its a bargain * Make it easy to buy * Give a reason to buy now An even newer paradigm, according to some, is Interrupt, Engage, Educate and then Offer. We will write a custom essay sample on The Major Media Types for Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In any of these models, the first step is to somehow get a persons attention. It should be noted, however, that there is a growing trend of consumers being more resistent to advertising messages and less open to marketers communicating with them without their expressed permission. As such, advertising models are continuously evolving due to an explosion in media outlets and shifting public opinion. As new communications channels expand at a fast rate, advertisers are exploring the new media options at a rapid pace and exploring new ways to reach an often fickle target audience. How do we do that? In my opinion, there is one overriding rule that should guide all advertising: Tell omebody something helpful to them and make sure they are receptive to your message in the first place. Also, do not underestimate the importance of strong copy or content and do not overestimate the importance of graphic design/creative. Whether writing copy for print ads, a website, a Youtube video or writing a script for television, radio, or multi-media presentations, a strong headline is the most important element of the advertisement. This is the element of the message that needs to quickly connect with people and pre-communicate some benefit that is reasons. The headline: * Attracts attention Communicates a strong benefit * Appeals to the self-interest of the reader. It answers the question, Whats in it for me? * Sets the tone for the offer * A headline acts like a marquee does for a movie theater and selects the right audience. Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines or days if necessary. If you happen to think of a headline while walking down the street or while riding the bus, take out pencil and paper and write it down. John Caples On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money. David Oglivy Once the headline has done its Job, then prospects are so engaged in what we have to say that we can educate and inform them about the benefits of what we offer so that they cant wait for us to tell them what next step they should take to learn more or get the product or service. Most advertising today falls short. Too much energy is spent on glitzy art or cool graphic design and the resulting ads absolutely fail in the first step of interrupting and capturing attention. Various Advertisement Exampl es

Taoism Essays - Taoism, Chinese Philosophy, East Asian Religions

Taoism Essays - Taoism, Chinese Philosophy, East Asian Religions Taoism Philosophy of Mind in China Conceptual and Theoretical Matters Historical Developments: The Classical Period Historical Developments: Han Cosmology Historical Developments: The Buddhist Period Historical Developments: The Neo-Confucian Period Bibliography Introduction: Conceptual and Theoretical Matters Classical Chinese theory of mind is similar to Western folk psychology in that both mirror their respective background view of language. They differ in ways that fit those folk theories of language. The core Chinese concept is xin (the heart-mind). As the translation suggests, Chinese folk psychology lacked a contrast between cognitive and affective states ([representative ideas, cognition, reason, beliefs] versus [desires, motives, emotions, feelings]). The xin guides action, but not via beliefs and desires. It takes input from the world and guides action in light of it. Most thinkers share those core beliefs. Herbert Fingarette argued that Chinese (Confucius at least) had no psychological theory. Along with the absence of belief-desire explanation of action, they do not offer psychological (inner mental representation) explanations of language (meaning). We find neither the focus on an inner world populated with mental objects nor any preoccupation with questions of the correspondence of the subjective and objective worlds. Fingarette explained this as reflecting an appreciation of the deep conventional nature of both linguistic and moral meaning. He saw this reflected in the Confucian focus on li (ritual) and its emphasis on sociology and history rather than psychology. The meaning, the very existence, of a handshake depends on a historical convention. It rests on no mental acts such as sincerity or intent. The latter may accompany the conventional act and give it a kind of aesthetic grace, but they do not explain it. Fingarette overstates the point, of course. It may not be psychologistic in its linguistic or moral theory, but Confucianism still presupposes a psychology, albeit not the familiar individualist, mental or cognitive psychology. Its account of human function in conventional, historical society presupposes some behavioral and dispositional traits. Most Chinese thinkers indeed appear to presuppose that humans are social, not egoistic or individualistic. The xin coordinates our behavior with others. Thinkers differed in their attitude toward this natural social faculty. Some thought we should reform this tendency and try harder to become egoists, but most approved of the basic goodness of people. Most also assumed that social discourse influenced how the heart-mind guides our cooperation. If discourse programs the heart-mind, it must have a dispositional capacity to internalize the programming. Humans accumulate and transmit conventional dao-s (guiding discoursesways). We teach them to our children and address them to each other. The heart-mind then executes the guidance in any dao it learns when triggered (e.g., by the sense organs). Again thinkers differed in their attitude toward this shared outlook. Some thought we should minimize or eliminate the controlling effect of such conventions on human behavior. Others focused on how we should reform the social discourse that we use collectively in programming each others xin. Typically, thinkers in the former group had some theory of the innate or hard-wired programming of the xin. Some in the latter camp had either a blank page or a negative view of the heart-minds innate patterns of response. For some thinkers, the sense organs delivered a processed input to the heart-mind as a distinction: salty and sour, sweet and bitter, red or black or white or green and so forth. Most had thin theories, at best, of how the senses contributed to guidance. While it is tempting to suppose that they assumed the input was an amorphous flow of qualia that the heart-mind sorted into categories (relevant either to its innate or social programming). However, given the lack of analysis of the content of the sensory input, we should probably conservatively assume they took the nave realist view that the senses simply make distinctions in the world. We can be sure only that the xin did trigger reactions to discourse-relevant stimuli. Reflecting the theory of xin, the implicit theory of language made no distinction between describing and prescribing. Chinese thinkers assumed the core function of language is guiding behavior. Representational features served that prescriptive goal. In executing guidance, we have to identify relevant things in context. If the discourse describes some behavior toward ones elder, one needs a way correctly to

Already Have a High SAT Score How to Improve Even More

Already Have a High SAT Score How to Improve Even More SAT / ACT Prep Online Guides and Tips For students who are already scoring high on the SAT, improvement can be an uphill battle. High scorers may need to use different strategies to get the most out of their studying and push themselves into an elite score range. In this article, I'll go over what it means to be a high scorer and how high scorers can take their prep techniques to the next level. What Does It Mean to Be a High Scorer? You would be considered a high scorer if you’re consistently scoring an 1800 or higher on the SAT.â€Å"Consistently† means that you’ve taken at least two or three full official practice tests where you’ve scored 1800 or above. This indicates that you can expect similar scores on the real SAT. Your score puts you in the top 25% of scorers on the test. Why Do High Scorers Need Different Strategies? At this level, it’s likely that you’ve overcome significant problems with content knowledge and question comprehension and may be running into different roadblocks to a higher score.Often, high scorers struggle with careless mistakes and time issues that prevent them from earning the last few points that will get them into the 700-800 range on each section.They also may be having trouble with the hardest ten to twenty percent of questions on each test. As a high scorer, you're getting to the point where you need to try and answer every question, so you can’t leave any stone unturned when it comes to mistakes on practice tests. It’s crucial to be picky about pinpointing your weaknesses and eliminating them. You've raised the bar, and now you have to figure out how to jump over it. Strategies for High Scorers Here are some strategies that high scorers might use to earn those last few points on the SAT. These strategies are not as appropriate for students who are scoring below a 600 on each section of the test.If you’re not into the high score range yet, take a look at this article on how lower scorers should prepare. Strategy #1: Eliminate Careless Mistakes High scoring students usually don’t have many content-based problems with the material on the test. The biggest problem for people who are already scoring high on the SAT is that they continue to make careless mistakes. A careless mistake is a mistake that you made because you rushed through the question or accidentally misread it. These are not mistakes that you made because you genuinely didn't understand the question at the time and figured it out later; they're mistakes that never should have happened in the first place. The barrier between you and a really great score might be a matter of reading more carefully or checking your answers at the end of each section. It’s helpful to be aware of when your careless mistakes come up most frequently.You should take a practice test or two and see where you tend to slip up so that you can pay close attention to those types of questions in the future. On math questions, a good way to eliminate careless mistakes is to circle or underline what the question is asking for so that you don’t forget. The SAT likes to be tricky by providing answers that students might get if they read the question incorrectly or don’t follow through on solving the whole problem. If you suffer from careless mistakes on reading questions, you should always make a point of double checking your answers at the end of each section.Another good strategy for eliminating careless mistakes is to bubble in your answers at the end of each section. Circle your answer for each question in the test booklet, but wait until the end of the section to record it on your answer sheet.This saves time and will help you to avoid bubbling mistakes that can cost you major points. Making a careless mistake is like slipping on a banana peel; you can easily avoid it by paying attention. Strategy #2: Practice Good Time Management If you’re a high scorer, you might have a tendency to rush through sections on the SAT.Although this will prevent you from running out of time, it can have negative consequences if you don’t read passages or questions carefully enough.Try taking a timed practice test so you can see where you stand on time management.If you’re left with a lot of extra time at the ends of sections but are still missing questions, you should try and force yourself to devote a little more time to each question and make a point of double-checking your answers. If you’re consistently missing the last few questions because you can’t seem to get through the sections fast enough, you might consider revising your strategy in different ways.For the reading section, you should consider whether you’re reading passages in the most efficient manner.Some students read passages on the SAT very closely, which can work if you’re a fast reader, but usually isn’t the best strategy.I would recommend skimming passages to save yourself time and then going back to read specific details more closely if necessary. Skipping difficult questions can also help with time pressure on any section.If you’re trying to earn a high score, you can go back to them on your second pass through the section. This strategy will alleviate a lot of stress and help you to manage your time more efficiently. We're told to manage our time, but doesn't time actually manage us? Think about it, man. Strategy #3: Master the Hardest Types of Questions If you’re already getting high scores on the SAT, it’s possible that you’re being shut out from those last few points by the most difficult ten to twenty percent of questions on each section. We've written articles on the hardest questions for each section of the SAT.You can read these articles for a better understanding of how to get through these questions and think about them logically. Here are our lists of the hardest Writing, Math, and Reading questions. I would recommend that you try to do each of the hard questions in these articles on your own first and see if you end up with the correct answer.If you answer incorrectly, skip to the solution, and try to solve it again on your own with the correct answer in mind.You might have an â€Å"aha† moment without reading our explanation, which is a step in the right direction if you hope to answer these types of questions independently on the real test.Working through difficult questions will help you to get better practice for similar situations on the test (and will make most other questions seem simple in comparison!). It’s important to keep in mind that these lists of difficult questions might not be universally applicable.For most students, the questions on our lists will be some of the hardest on the SAT, but there are bound to be some disagreements.This is why it’s important that you also look carefully at where you tend to make mistakes on practice tests.Don’t assume that you’ll end up with a perfect score just because you can answer the questions on these lists!Pay attention to your specific weaknesses, whether they’re careless mistakes, time pressure, or questions in a certain content area. With some mental strength training, you can learn to manage even the most difficult questions relatively easily. Strategy #4: Avoid Test Anxiety You’re aiming for a very high score, and you only have so many chances to get it.That kind of pressure will make even the calmest person anxious.It’s ok to be a little nervous, but if you let your worries take over you could end up sabotaging yourself. Skipping difficult questions initially can bring out a lot of anxiety in high scorers.If you do have to skip a question, remind yourself that it’s normal, you’ll come back to it, and you will probably have a clearer head once you’ve gotten through most of the easy questions in the section.You have every reason to believe that you can answer it correctly on your second try.Remind yourself that this is no more difficult than any of the practice tests that you aced. If it helps you to write the word fear and cross it out before the test, go for it. Strategy #5: Don’t OverthinkQuestions Test anxiety can also cause high scorers to overthink simple questions.This is something you must learn to avoid, especially when it comes to the Reading section.The questions on the Reading section of the SAT are always based on information that is directly stated in the text.Don’t start to read between the lines or make assumptions about the information. Your mind may be tempted to go off in a million directions if you’re struggling on a question.You should always bring yourself back to the simple truth that there is only one correct answer to each question, and it’s based solely on the facts presented to you. If your brain feels like this, take a minute to regroup. Conclusion High scorers on the SAT who are hoping to improve even further will need to adopt strategies that directly combat the issues that are most common for them.High scorers often have problems with careless errors and time management, and they will need to be able to answer even the most difficult questions correctly if they hope to earn a great score. Overthinking is also a big problem for those who are already scoring high on the SAT, so it’s important that you keep your cool during the test and avoid complicating simple questions.If you can understand your main weaknesses and use these strategies to combat them, there’s nothing stopping you from getting a perfect or close to perfect score! What's Next? Check out our articles on how to get an 800 on the Reading, Math, and Writing sections of the SAT. They will give you more specific strategies for improving your scores. If you have very high SAT scores, you're probably looking at competitive colleges. Read this article to learn more about the most selective colleges in the nation and how you can improve your chances of acceptance. Not sure how high to set your goals? Find out what a good SAT score for your college of choice might look like. Want to improve your SAT score by 240 points?We have the industry's leading SAT prep program. Built by Harvard grads and SAT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today: Have friends who also need help with test prep? Share this article! Tweet Samantha Lindsay About the Author Samantha is a blog content writer for PrepScholar. Her goal is to help students adopt a less stressful view of standardized testing and other academic challenges through her articles. Samantha is also passionate about art and graduated with honors from Dartmouth College as a Studio Art major in 2014. In high school, she earned a 2400 on the SAT, 5's on all seven of her AP tests, and was named a National Merit Scholar. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. No spam ever. hbspt.forms.create({ portalId: '360031', formId: '2167ba30-e68e-4777-b88d-8bf3c84579af', formInstanceId: '2', submitButtonClass: 'btn-red-light btn', target: '#hubspot-container2', redirectUrl: 'http://ww2.prepscholar.com/blog-subscribe-thank-you', css: '.post-bottom .hs-form.stacked label {display:none;} .post-bottom .hs-form.stacked .field div.input {padding-top: 55px; padding-left: 300px;} .post-bottom .hs-input {width: 220px} .post-bottom .btn-primary, .hs-button.primary {margin-top:0px; padding-left:350px} .post-bottom .hs-form-field {margin-bottom:5px}' }); $(function(){ $(".exclusive-tip-form #hubspot-container2 label").hide(); }); function replace_tag(a, b){ $(a).each(function(index) { var thisTD = this; var newElement = $(""); $.each(this.attributes, function(index) { $(newElement).attr(thisTD.attributes[index].name, thisTD.attributes[index].value); }); $(this).after(newElement).remove(); }); } $(function(){ replace_tag($(".posts-by-topic h3"), "h2"); }) Ask a Question BelowHave any questions about this article or other topics? Ask below and we'll reply! Search the Blog Search jQuery(function(){ var $ = jQuery; var url = 'http://google.com/search?q=site:' + location.protocol + '//' + location.hostname + ' '; var $searchModule = $('.hs-search-module.5df0aa07-a641-492f-b993-84a1476a631e'); var $input = $searchModule.find('input'); var $button = $searchModule.find('.hs-button.primary'); if (false) { $input.val(decodeURIComponent(location.pathname.split('/').join(' ').split('.').join(' ').split('-').join(' ').split('_').join(''))); } $button.click(function(){ var newUrl = url + $input.val(); var win = window.open(newUrl, '_blank'); if (win) { //Browser has allowed it to be opened win.focus(); } else { //Browser has blocked it location.href = newUrl; } }); $input.keypress(function(e){ if (e.keyCode !== 13) return; e.preventDefault(); $button.click(); }); }); Improve With Our Famous Guides SATPrep ACTPrep For All Students The 5 Strategies You Must Be Using to Improve 160+ SAT Points How to Get a Perfect 1600, by a Perfect Scorer Series: How to Get 800 on Each SAT Section: Score 800 on SAT Math Score 800 on SAT Reading Score 800 on SAT Writing Series: How to Get to 600 on Each SAT Section: Score 600 on SAT Math Score 600 on SAT Reading Score 600 on SAT Writing Free Complete Official SAT Practice Tests What SAT Target Score Should You Be Aiming For? 15 Strategies to Improve Your SAT Essay The 5 Strategies You Must Be Using to Improve 4+ ACT Points How to Get a Perfect 36 ACT, by a Perfect Scorer Series: How to Get 36 on Each ACT Section: 36 on ACT English 36 on ACT Math 36 on ACT Reading 36 on ACT Science Series: How to Get to 24 on Each ACT Section: 24 on ACT English 24 on ACT Math 24 on ACT Reading 24 on ACT Science What ACT target score should you be aiming for? ACT Vocabulary You Must Know ACT Writing: 15 Tips to Raise Your Essay Score How to Get Into Harvard and the Ivy League How to Get a Perfect 4.0 GPA How to Write an Amazing College Essay What Exactly Are Colleges Looking For? Is the ACT easier than the SAT? A Comprehensive Guide Should you retake your SAT or ACT? When should you take the SAT or ACT? Michael improved by 370 POINTS! Find Out How Stay Informed Get the latest articles and test prep tips! Looking for Graduate School Test Prep? Check out our top-rated graduate blogs here: GRE Online Prep Blog GMAT Online Prep Blog TOEFL Online Prep Blog

International Marketing w6 Essay Example | Topics and Well Written Essays - 500 words

International Marketing w6 - Essay Example aba College of technology, Yaba, Lagos, Nigeria, wrote an article on environmental perception in bank marketing strategies during the period of December 2009. In this article, the author has addressed environmental factors that impact on strategic marketing practices. According to his work, environmental issues such as technology in banking, government policy, and economic factors influence the banking industry in diverse ways. His particular focus hinges on the introduction of computer technology into the banking services in the country and all over the world. He further reviews how government policies impact on the acquisition and involvement in the technological developments within the country. In a nutshell, the article captures the environmental variables that have affected the strategic marketing moves of major banking businesses. He further asserts that the rate of technological alterations and the nature of the heated competition for the control of the clientele base form the most important aspects that influence organizational strategies in international business (Linus 2009, 1). From the above article it can be noticed that technological changes do affect the conduct of businesses in a big way. As it emerges, the banking system has been faced with this concern. It becomes upon the players in the banking sector to adopt the new innovations like the introduction of computer banking. It is however an optional issue unlike the legal requirements. One major consideration in such case is the motivation to remain in business (Khandwalla 1997, 55). If any bank aspires to remain in business or retain its market control, then the top management should be under no illusions. It should seek ways to introduce the technology or lag behind and lose out to potential competitors. Another reflection that arises is the fact that the business environment remains very dynamic. In light of this, it is the duty of the business entities’ managements to be on the look out for

Reflecting on a moral problem ( affirmative action) Essay

Reflecting on a moral problem ( affirmative action) - Essay Example Other countries similarly enlightened adopted the same principles of this affirmative action law but termed it differently, such as â€Å"positive discrimination† in the United Kingdom in which discrimination was given a positive and beneficial connotation or in Canada where it is called as employment equity to mean everybody has equal chances at getting employed if a person has the same qualities, qualifications, credentials, and capabilities as another person. In all these countries, the main idea was to take positive action that will equalize everybody. In reference to the Women's Liberation Movement (or feminism for short), the same laws in principle were adopted and likewise applied to women to have the same opportunities as men. Some countries adopted a different system altogether such as using quotas to allocate a certain number of slots to members of some minority groups. The same idea of affirmative action was soon introduced to schools and universities in admitting s tudents for enrollment. In this paper, it will be argued how procedural affirmative action is the better of the two variants. ... The only remaining criterion for a job applicant is his or her qualifications for the position. In a sense, this first side of affirmative action is negatively stated, that to achieve the noble aims of affirmative action, any employer should ignore the applicant's race, creed, or color. This first side is what is now called as the procedural affirmative action (Cahn 14). On the other hand, the second side is now more nuanced as it carefully takes into its consideration the very things which were supposed to be ignored or not considered such as an applicant's race, creed, or color; the elements which will make affirmative action a success is to embrace the same criteria which were to be ignored or discarded as mentioned earlier. It is now incumbent upon a potential employer to carefully take into consideration the same things like race, creed, or color when evaluating an applicant. This is what is required now by the so-called preferential affirmative action by paying very close atten tion to the same criteria. These two seemingly contradictory aspects of the affirmative action program can be problematic for those desirous to comply with its provisions and objectives although both two aims aspire for the same result of equality in opportunities. The main problem is whether to use the same set of criteria and then whether to grant compensatory advantages to group members of minorities who were discriminated against. This flies in the face of the ideals of affirmative action which is to allow everybody to compete fairly on an equal footing against everybody else. This implies preference for diversity to enrich everybody's experience but the philosophical debate on this issue has

The Bookshop Company Essay Example for Free

The Bookshop Company Essay 1. Introduction 1.1 Background The company that I have chosen to do my project on is a small book distribution company called Bookshop. Bookshop is a small company based in South London and was set up in early 2002. They have a small workforce of 4 people. Each person therefore has a large and important role to the company. Each worker is always hard pushed to meet deadlines for schools and social centres demanding books. Because that are a small company they cannot afford to have large computer staff to look after al their accounts. They are limited to the time that they can spend on different tasks. Each day they deal with a round à ¯Ã‚ ¿Ã‚ ½1000 worth of orders, but this might vary to as much as à ¯Ã‚ ¿Ã‚ ½4500 or as little as à ¯Ã‚ ¿Ã‚ ½500. The director of the company has put in a large lump sum as a loan to start off the company, which she hopes will trunk into profits, which she will later recoup. 1.2 Statement of the problem I have conducted an interview with the director of the company and we encountered the following problems. * Because the bookshop is new, there are many things that could go wrong and caused bankruptcy. There is the fact that the company has no real image and cannot conduct rely on customers. Therefore they need to profit maximise. They need all staff working to their full potential. They need no wastes of time with things that can be done automatically. * Also with the small amount of money available to them they had o make do with old computers, which ran old computer programs that are DOS based. * The problem that ABC Books as a company has is that it is limited to the workforce that it ca spend on different tasks. Therefore time is a major part of what is wrong. * If there were a way that was quicker than the current way to do it then the time taken by each person would be greatly reduced and there may be a chance that each person would have more time to do other jobs. For example two people handle all the accounts. * If there were an easier way then they might only need 1 person and therefore there would be an extra person left over to do other work. Because of a shortage of time that they spend on the accounts, orders dont get delivered and because it is a small business, it needs all the orders it can get and any a late order and schools will look to other suppliers. This was picked up on by Pat Horsefield (director) when a meeting was held to discuss the problems with the system. Mrs. Horsefield feels that: * with the introduction of a computer accounts system, * a system that can process customer orders faster and more accurately, * a reduction in the amount of paper generated by the system and feels that a centralised system could improve communication between staff, then the whole company will run more smoothly and then they would make more money and she would start going in to profit As the company is new they have not got enough capital to go out and but fleets of vans and cars, they have to rely on people own cars and transport of that of a delivery company which all costs money. Because of this they need to save money on expensive large especially designed programs by large specialist companys that produce such programs. 2. Investigation 2.1 The current system The current system that the company use is a spreadsheet package that was created 17 years ago and is therefore quite basic and not easy use for all the staff that are used to more modern forms of spreadsheets. At the moment as each school places an order, it has to go through a processing system that takes a long time to fill out. Input Processing Output Forename Surname Position School Address Home Phone Mobile Books ordered Total Price Paid Payment method This is the route that the current data takes. 2.2 Constraints of the Current system The format of the current accounting system is in DOS and therefore has no GUI that is useable to a user for formats like EXCEL. The software and hardware are old and need to be replaced. * That main one is that it is not like the new accounts systems such as EXCEL and SAGE Line 100. There are many problems encountered when external people wish to view the accounts i.e. Auditors. * Another problem is that when outside people wish to review the accounts, they are totally unfamiliar with the system and are not able to use it correctly. This is mainly because of the layout and the basic look of the interface. * There is one major problem with the actual system and that is that it does not automatically perform calculations. Therefore all calculations need to be done using a calculator. This is time consuming. If there were a way that the users could just put in numbers and the computer could automatically calculate the totals and the answers the user would have more time to do other things. * Due to the lack of complexity of the system, errors are often made. 3. Requirements of the new system 3.1 General objectives The general objectives that I hope to be able to achieve are: * To create an up-to-date system that can be easily used by the staff and new staff * To be based on a modern GUI that all users will understand * To make it self explanatory so that new users will be able to pick up the methods quickly. * It will need to be able to hold the companys accounts * There will be no need for passwords to any of the data, as no strict personal data is held on the computer 3.2 Specific objectives quantitative * Customer accounts should be found in less then 20 seconds * The user should be able to locate a page by using in the click of a button. * All users should be able to use the system to do accounts. * Customer Details should be able to be printed off at the click of a button. * There should be buttons to do all reasonable jobs (print/open/add) * All pages should have links back to all the other pages, with the click of a macro and should be clearly labelled. 4. The current systems 4.1 Hardware The hardware that is available to the users is a small LAN of 4 computers and a server. All the computers have a barcode scanner for scanning in book barcode numbers and ISBNs. The computers that I have available for me to use are a set of 5 networked PCs at my house of which one has a barcode scanner. At college there is a large number of networked PCs for pupils use. They are all networked so that the users can log on to his/her area. The hardware available to me is Specifications Operating System: Microsoft Windows XP Connectors: Audio Line In (1/8 Mini) Ethernet RJ45 Twisted-Pair (XBaseT) IEEE 1394 4 pin Unpowered IEEE 1394 6 pin Powered Keyboard 6 pin mini-DIN (PS/2) Mouse 6 pin mini-DIN (PS/2) Parallel 25 pin D-shell (IEEE 1284A) USB Universal Serial Bus 2.0 Video 15 pin High-Density D-shell (VGA) Included Devices: Keyboard Mouse Barcode Scanner Chassis Style: Tower Input Devices: Keyboard Mouse Modem Speed: 1mb Cable *networked to all 5 Modem Type: Na Included Network Card: Ethernet (10/100 Mbps) normalized-Processor Speed: 2000 Video Integration: Motherboard Included Monitor: No Included Printer: No Sound Support: 3D Audio CD-ROM Read Speed: 40 X (CD,CD-R) CD Rewrite Speed: 12 X (CD,CD-R) CD Write Speed: 32 X (CD,CD-R) DVD-ROM Read Speed: 16 X (CD,CD-R) Hard Drive Capacity: 80 GB Included Drives: DVD/CD-RW Combo Floppy Drive Hard Drive Number of Hard Drives Included: 1 Bus Speed: 400 MHz Installed Memory: 512 MB Max System Memory: 1.5 kB Shared Video Memory: 32 MB Number of PCI Slots: 2 Processor Class: Intel Pentium 4 Processor Processor Speed: 2.0 GHz All 5 of the PCs that I have available to me at my house are all the same. (see above) 4.2 Software The software that the user has available is Microsoft Windows 95 professional edition with Office 95 and all relevant software for the barcode scanners and for the tele-book ordering. What I have available to use is Microsoft XP professional with Office 2000 which has excel, which Im using to create the new spreadsheet program 4.3 Users IT skills and knowledge I feel that the users ICT knowledge and skills are limited to what they can do. They are inexperienced in computer use and therefore they have not developed, because of this there will need to be a basic and informative and self-explanatory interface. I think that the interface will need to be bold and relevant to the tasks. The user manual will have basic information in using the system as well as a trouble shooting section. 1. Consideration of a possible solution There are many different packages that I could use to create an accounts program there is Sage Line100, which is widely used in large company businesses. There is also Microsoft own Excel, which is widely used, in smaller businesses. I am going to use excel to create the program because it is the most commonly available and is therefore the best choice to use. I think that it is also the easiest to use out of the two because many people use the program already and have a basic knowledge of the program already and how it works. It is also a lot clearer to see than the basic graphics of Line100. there is also the case that Excel is cheaper to buy than a copy of Sage Line100. at à ¯Ã‚ ¿Ã‚ ½250, Line100 is rather too expensive for a small company. I feel that with the cheaper, only à ¯Ã‚ ¿Ã‚ ½89.99 Excel they will have a better deal on their hands. Microsoft Excel clearly dominates the spreadsheet market. Not too long ago, Lotus 1-2-3 was considered the standard spreadsheet. Excel now holds that distinction, with an estimated 90% market share.

Personal Narrative - Christmas Memory Essay -- Personal Narrative Essa

I think Christmas has always been one of my favorite holidays. Maybe because of the special atmosphere that you can feel everywhere, in shops, restaurants , pubs and even streets, where you can hear the magical carols, or maybe it's because of its religious background, but what I can tell you for sure is that I can't think of anything more exciting than the image of the entire family preparing the Christmas Tree or fixing the Christmas dishes. When I think of Christmas the first thing that pops into my mind is the delicious Chocolate Cake that only my grandma knows how to prepare. Perhaps this is the reason why, every year, my family and me try to spend our holiday at our grandma's place. So, every year, we all step into the car and try not to think at the long road that we have in f...